Lead Conversion

Northwood University

Achieved enrollment goals in year one.

Admissions spends more time meeting with students and their families.

Improved Northwood’s brand experience.

CHALLENGE:

Northwood University is a college that excels in developing free-enterprise leaders who will drive global economic and social progress. As a small, private college, students expected plenty of personal attention from the admissions staff. The office struggled to maintain personal relationships with the thousands of prospective students in its pipeline.
 

SOLUTION: 

Our team built a custom automated lead nurturing system for Northwood University. This system provides many functions that are vital to the student onboarding process such as: 

  • Capturing prospective student contact information.
  • Distributing personalized messages to prospects starting at day-of-data capture.
  • Adding features allow for more personalization between admissions and prospects. 
     

RESULTS:

Our Authentic Marketing approach generated these transformative and sustainable results: 

  • Achieved enrollment goals in year one.
  • Admissions spends more time meeting with students and their families.
  • Improved Northwood’s brand experience.
Automated communications emails for Northwood University
Creative: Automated communications track - email

 

Examples of direct mail communications to boost Northwood University student enrollment
Creative: Communications track - direct mail