SOLUTIONS

Phoenix Innovate (PI), a dynamic leader of innovative marketing solutions headquartered in Troy, Mich., has merged with The Lukens Company (TLC) a premier full-service marketing agency specializing in direct response, donor development, and fundraising services for nonprofits, cultural institutions, advocacy groups and faith-based organizations. 

This union combines the solutions, technology and execution strength of Phoenix Innovate with the rich legacy and expertise of TLC to deliver unmatched marketing solutions for nonprofits and beyond. 

Founded in 1986 and based in Arlington, Virginia, The Lukens Company brings its teams of award-winning professionals renowned for their data-driven omnichannel campaigns. Walter Lukens, CEO of TLC, reflected on the company's milestone: “When I started TLC 38 years ago, I never imagined the impact we’d have in helping our clients make the world a better place. This merger opens incredible opportunities for our team and first-class resources for our clients while preserving our signature boutique touch.” 

Phoenix Innovate’s remarkable growth will be further bolstered by this new chapter. The combined entity will leverage cutting-edge technology to enhance efficiencies, expand advanced data insights, and broaden hyper-personalization capabilities, all underpinned by Phoenix Innovate’s HITRUST certification for the highest level of data protection. 

"TLC’s deep industry knowledge, client-centric culture, and innovative solutions make it the ideal partner to provide unparalleled service to our clients,” said Kirk Vercnocke, CEO of Phoenix Innovate. “By combining our strengths, we are uniquely positioned to deliver transformative and sustainable marketing solutions that drive greater client ROI.” 

The relationship with TLC not only expands Phoenix Innovate's national footprint in the nonprofit space but also strengthens our ability to grow. By leveraging TLC's established presence and reputation, PI can enhance its reach and impact in key regions, providing more localized and effective support to nonprofit organizations. 

At the heart of this merger is a shared vision and set of values that guide both companies. TLC and Phoenix Innovate are united by their dedication to fostering a culture of collaboration and innovation, where the well-being of employees and success of clients are paramount. This alignment ensures that the merged entity will build on that foundation with the common goal of delivering exceptional results that drive impactful change for its clients. 

“We are thrilled to join forces with Phoenix Innovate,” added Seth Colton, President & Managing Partner at TLC, who will continue to head TLC’s operations. “Our shared people-first approach and dedication to client success make this a natural fit. Phoenix Innovate’s ability to adapt commercial insights for nonprofits in real-time allows us to push the boundaries and redefine nonprofit marketing.” 

The merger takes effect immediately, signaling a new era of innovative, client-focused marketing solutions for all the markets PI and TLC serve. This strategic union promises a future where clients benefit from the combined expertise and resources of PI and TLC, driving unparalleled success and impact.